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A Guide to Holiday Shop-Ups on Newbury Street

The Newbury Collection Offers a Curated Selection of Pop Ups for Holiday Shoppers

‘Tis the season to show off your superb gifting skills. Every year brings a new challenge to find unique and thoughtful gifts for friends and loved ones. Fortunately, The Newbury Collection has put together a stellar program of “Holiday Shop-Ups” aimed at giving consumers a special taste of up-and- coming Boston area brands. These pop ups are a great way to find distinctive gifts while supporting small, local businesses. Here’s a quick guide:

Misha and Puff

91 Newbury Street

Misha and Puff was founded in 2011 by Anna Wallack after her baby son spent his first New England winter keeping warm and cozy while swaddled head-to-toe in knits she had made. Drawing on over ten years of experience as a stylist, as well as personal understanding of what works well for little ones, Misha & Puff offers a collection that is special yet unfussy, a way to share our love of the thoughtfully designed and handcrafted.

The Shop

144 Newbury Street

The Shop is a series of rapidly rotation pop ups that functions as a retail incubator. As part of The Newbury Collection, The Shop will host local and well-established brands alike, bringing their unique products and stories to Boston’s preeminent retail district. Custom-made stackable furniture will be wheeled, reassembled, and reconsidered as each pop up debuts their retail, food, or mystery concept to Newbury Street. Brands include Craft & Caro, JE11, York Athletics, Gelato Fiasco, and more.

DeWolfe Leather Goods 

177 Newbury Street (Upper)

Boston-based entrepreneur has catapulted into the leather crafting scene with her handmade, customizable line of leather bags, wallets, and accessories. Her inspirational story is at the heart of the brand, featuring the signature “Wolfepack” back pack, wallets, and leather bracelets. You may even catch Gina cutting and stitching her award-winning products in the bay window of her Newbury Street pop up.

The Third Piece

177 Newbury Street (Lower)

Third Piece is a luxury knitwear line owned by two trendsetting Boston women. Known for its high fashion and youthful approach to knitwear, Third Piece designs luxury hand-knit accessories that are either “Made by Us” or “Made by You”. Each piece is either hand-knit by a network of Boston knitters or available as a DIY “Knit Kit” for customers to knit themselves.

Town Pool

899 Boylston Street

From the shores of Nantucket, Town Pool brings its “living magazine” experience to the heart of Boston for the holiday season. Browse their unique collection of curated brands packaged seamlessly in a thoughtfully designed store. Rumor has it there’s also some mini golf action happening in the space, too.

Newbury Handmade Market

301 Newbury Street

Newbury Handmade Market is an independently-organized showcase of local Etsy artists. Hand stitched canvas shoes, tea towels, pillows, bags, jewelry and art prints are part of the assortment.


Stand out in metallics and a color combo that POPS. #knitwear #luxury #streetstyle #colorpop #styletips #handmade

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I know one store who's ready for some flurries. ❄❄❄ #bosnow #burtonsnowboards

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